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Case Study
The Pines Studio
Client: Lesley
A reformer pilates studio launch powered by social. From pre-launch buzz to Ibiza retreat content, we built and grew the brand's audience at every stage.
Instagram
- Industry
- Reformer Pilates
- Location
- Stevenage, United Kingdom
- Timeline
- Pre-launch through ongoing partnership
- Platforms
The results
14,833
Reach
2.6K
Engagement
238.1K
Growth
The challenge
Where we started
The Pines Studio was opening its doors in Stevenage and needed a real audience ready for day one, not just a handful of followers. Lesley needed content, buzz and a brand that looked premium enough to match the experience waiting inside the studio.
Our approach
What we did
Working alongside Lesley at The Pines Studio, we supported the growth of her Instagram presence by creating and managing engaging content ahead of the Stevenage studio opening. This included planning content shoots, designing flyers, and running giveaways to build excitement and attract a strong audience pre-launch. Beyond the opening, we've continued to elevate the brand's social presence, including supporting and attending upcoming Ibiza reformer retreats, capturing high-quality content on location to showcase the experience and expand reach.
- Planned and produced content shoots to build a library of on-brand assets.
- Designed flyers and pre-launch giveaways to build excitement for the Stevenage opening.
- Managed the feed through opening week to capture momentum and new followers.
- Travelled on-location to Ibiza retreats to capture premium lifestyle content.
Services provided
- Pre-launch strategy
- Content shoots
- Flyer and graphic design
- Giveaways and campaigns
- On-location retreat content
Services used on this project
Gallery
Content highlights
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Wins along the way
Highlights
- Reached 14,833 people across the campaign window.
- Generated 2.6K engagements through giveaways and shoots.
- 238.1K total growth metric across the brand's social footprint.
- Built a warm audience that was ready to book classes at launch.
- Captured premium lifestyle content on location in Ibiza.
The takeaway
Great studios deserve a great launch. When social is treated as a real channel from day one, a new business opens to a room that already knows and trusts the brand.
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