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Case Study
Locks of Love
Client: Amy
Already had strong analytics but needed that extra push. We elevated their content quality and brand differentiation, driving even stronger reach and engagement metrics across all platforms.
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- Industry
- Hair & Beauty
- Location
- United Kingdom
- Timeline
- Ongoing partnership
- Platforms
- Instagram, Facebook
The results
+180%
Reach
+95%
Engagement
+120%
Growth
The challenge
Where we started
Amy had built Locks of Love into a recognisable name with steady analytics, but her feed had plateaued. Posts were getting seen, but not standing out. She needed a way to differentiate the brand and push past the ceiling she had hit on organic reach and engagement.
Our approach
What we did
When Amy came to us, Locks of Love already had a decent social media presence. But she knew there was untapped potential. We refined her content strategy, elevated the visual quality of her posts, and introduced a more intentional engagement approach. The result was a significant boost across all key metrics, proving that even established brands have room to grow.
- Audited the existing feed to identify what was working and where content felt flat.
- Refined the visual direction so posts felt more premium and on-brand.
- Introduced a more intentional engagement and community management approach.
- Built a repeatable content system so quality stayed consistent month after month.
Services provided
- Social media audit
- Content strategy
- Monthly content planning
- Community management
Services used on this project
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Content highlights
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Wins along the way
Highlights
- Stronger brand differentiation from competitors in the same niche.
- Consistent premium look across every post on the grid.
- Engagement lifted without chasing trends or sacrificing brand tone.
The takeaway
Even established brands with decent numbers have a ceiling they can break through with the right strategy. A considered refresh beats a full rebrand when the fundamentals already work.
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