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Case Study
Glow by Alexandra
Client: Alexandra
A full brand and social refresh for an aesthetics practitioner with 15+ years of nursing experience, building a polished, credible presence online.
Instagram
- Industry
- Aesthetics & Skincare
- Location
- United Kingdom
- Timeline
- Ongoing partnership
- Platforms
The results
5.2K
Reach
1,143
Engagement
68.3%
Growth
The challenge
Where we started
Alexandra had deep clinical expertise but her online presence did not reflect the quality of her work. She needed a brand identity and social aesthetic that matched her experience and gave potential clients confidence before they ever stepped through the door.
Our approach
What we did
Glow by Alexandra approached us for support in building her aesthetics brand online, bringing over 15 years of nursing experience in anti-wrinkle treatments and skin boosters. We worked closely with her to refine her brand identity, including logo rebranding and a complete revamp of her social media colours and overall aesthetic. Alongside this, we organised content shoots to professionally showcase her work, helping position her brand with a more polished and credible online presence.
- Rebranded the logo and refined the visual identity for a more premium feel.
- Revamped the social media colour palette and overall aesthetic.
- Organised content shoots to professionally showcase treatments and results.
- Built a consistent feed that communicated credibility at a glance.
Services provided
- Logo rebranding
- Visual identity direction
- Content shoots
- Social media aesthetic revamp
Services used on this project
Gallery
Content highlights
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Wins along the way
Highlights
- Reach of 5.2K across the reporting window.
- 1,143 engagements from a more refined audience.
- 68.3% growth driven by a polished, credible brand presence.
- Feed now reflects the quality of Alexandra's clinical work.
The takeaway
Expertise alone is not enough online. When the brand and social aesthetic match the quality of the work, credibility compounds and the right clients start to notice.
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